Market Research
Make Data-Driven Decisions
Spectrum’s Market Research Division will provide you with a clear view of the current and future needs of seniors in your market, and, most importantly, actionable recommendations. Spectrum’s proprietary data and demand models were developed specifically for senior housing, allowing us to more finely segment information specific to your target market. These segmented data reports and demand models are found only through our sources.
Spectrum provides research services for a variety of senior products:
- Continuing Care Retirement Communities (entrance fee and rental)
- Independent Senior Living (with or without services)
- Assisted Living (frail and dementia)
- Skilled Nursing (private pay, Medicaid, and Medicare)
- Active Adult (for sale and rental)
- Hospice
- LifeCare without Walls
- Adult Day Services
- Geriatric Care Centers
We conduct primary and secondary research:
- Market Feasibility Studies
- Market Area Definition
- Demographic Segmentation Analyses
- Proprietary Demographic Software and Demand Methodology
- Competitor Analyses
- GAP Analysis Site Selection
- Sales Velocity Forecasting
- Consumer Research Services
- Telephone Surveys
- Written Surveys
- Focus Groups
Our research services strengthen ongoing sales efforts:
- Marketing Situation Reviews (Audits)
- 360° Reviews (Market, Financial, Product, and Marketing)
- Lost Lead Surveys
- Prospect and Future Resident Surveys
- Resident Satisfaction Surveys
- Mystery Shopping
